To become the sponsor of Dream 11 IPL 2020, BCCI sells rights for Rs 222 crore
According to PTI, in this auction, education app company Biju bid 201 crore against Dream 2222 crore and Unacademy bid 170 crore. The Tata Group, considered the main contender, did not participate in the final bid.
Dream 11 has become the sponsor of this year's IPL. The BCCI on Tuesday selected Sports Fantasy Platform Dream 11 of the 2020 Indian Premier League. In this race he defeated many majors.
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IPL sponsorship: Dream 11 becomes IPL title sponsor
A new sponsor of the 13th edition of the IPL played in the Corona era has been found. Following the exit of Chinese company VIVO, fantasy sports company Dream 11 has bought new rights for Rs 222 crore. The bid is Rs 218 crore less than Vivo's Rs 440 crore annually. The board had reduced the sponsorship amount by Rs 100 crore due to market conditions due to the ongoing lockdown due to corona virus. The competition for title sponsorship rights also included stalwarts such as the Tata group, Baiju. The IPL will be held in the UAE from 19 September to 10 November this year.
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